Customers Needs Come First

Our healthcare system is extremely complicated, with a lot of moving parts, but is nevertheless one of our most important economic drivers. There are many different incentives and restrictions governing the use of an individual pharmaceutical product and many different agendas along the way. Before a pharmaceutical products can be brought to the market, it [...]

It is fair to say that, economically, a pharmaceutical company’s bottom line requires it to sell products competitively, but a larger viewer should also be taken. The company occupies a key position, from a marketing perspective, between the government and other regulators and ultimately the patient. This dynamic environment is sometimes difficult to understand and [...]

“This is one of the most challenging economic environments we’ve seen in many decades,” says American Express CEO Ken Chenault. When you add up all the components of the current economy — joblessness, foreclosures, consumer debt, dried up credit — you’ve got one heck of a mess. Digging out is likely to take years, expert [...]