Customers Needs Come First

Our healthcare system is extremely complicated, with a lot of moving parts, but is nevertheless one of our most important economic drivers. There are many different incentives and restrictions governing the use of an individual pharmaceutical product and many different agendas along the way. Before a pharmaceutical products can be brought to the market, it [...]

Early in my business career I worked at the world-renowned UCLA Medical Center, running the non-medical patient care activities in several regular and intensive care units. I frequently heard comments that ‘healthcare just isn’t the same as business.’ It was said in ignorance about the true complexity and need for accurate coordination needed to provide [...]