Customers Needs Come First

You could argue, in many respects, that pharmaceutical and healthcare consulting firms form the position of a referee, or maybe even an arbitrator, challenging conventions and bringing a real world perspective to bear, both in the boardroom and in the training class. The pharmaceutical company has many, considerable challenges, not the least of which is [...]

Maybe for the first time, the pharmaceutical company can no longer depend on the phrase “bigger is better,” as it once was the case that the more people who heard the message, the greater the return. There was a time when pharmaceutical companies used to challenge each other based on the size of their workforce [...]

Major change in the United States always bring global reverberations and the recent passage of health care reform in that country will no doubt have many repercussions for the global health industry, driving change that will impact all pharmaceutical companies and their marketing efforts. We have seen many changes in the marketing landscape in most [...]