A Craftsman Dilemma
For years now, I have been building furniture and home accessories by hand. Each piece I have created has been designed and put together by me alone and finished with the utmost care. In today’s highly competitive world, craftsman like myself are unfortunately getting pushed to the side by the “box furniture” we see in so many stores like Wal-Mart and Kmart.To the normal untrained eye, this boxed furniture looks great. You can purchase a pine end table for around $50.00 to $75.00 that looks well made and has a decent finish on it. You can purchase at the same store a table and 4 chairs for $150.00 that will certainly hold up for at least a few years.So how do my colleagues and I compete with this? There is no way I can buy the wood, put in the time involved in cutting the pieces, assembling them and putting [...]
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Posted: December 19th, 2008 under Customer Service.
Tags: craftsman